When you submit text, it is analyzed by Google’s advanced natural language processing technology. This analysis determines the salience of various topics, entities, and keywords within your text. Salience is assessed based on several factors including the frequency of entities, their placement within the document (whether they appear at the beginning, middle, or end), the frequency with which sentences start with these entities, and other relevant factors. All of this is meticulously processed by Google’s API to provide a comprehensive understanding of the importance and relevance of each entity in your text.

The keyword field is used to re-process your inputted text with Open AI in an attempt to make your keywords and entities more salient in the copy you have provided Because Google’s NLP algorithms are unknown, we can only estimate what will cause an increase in keyword and entity salience from your input but will most likely require manual revisions and editing

The open AI Prompt is as follows: Please rewrite the entire following text using the same voice, tone, words and grade level while increasing the salience of the keyword ‘{$keywords}’:\n{$text} with triple semantic techniques

After you’ve obtained your salience from the NLP tool, identify if your main categories, keywords and entities are at the top in the blue box If they are, there’s nothing left to do as Google “thinks” your text is about exactly what you want it to If they are not, re-write and re-phrase your content periodically checking the salience until your main categories, keywords and entities are at the top in the blue boxes That’s all there is to it!